Task Overview

In December 2020 we were approached by Kate, the owners of Kates Bridal Room, to create a new website for themhttps://katesbridalroom.co.uk/.
Being local, I dropped round to see them to discuss their requirements. I chatted with them to find out about their business and find out what they wanted from their website.
They already had a website created several years ago, but this needed updating and was no longer showing up on Google and in the search results. After a bit of research The 3 major reasons for this were.

  1. the website was not mobile responsive (Did not resize if viewed on a phone or tablet).
  2. The website did not have a Privacy Policy required by new GDPR legislation.
  3. Because the website had no security certificate (SSL) it was showing as ‘Untrusted’ by Google.

It was also decided to have a contact form so that potential customers had a way to ask questions directly. A gallery and ‘Google Map’ were also included. By the time the website was completed the only thing really carried over from the original website was the ‘Content’.

The Process

Website Analysis

We ran our analysis software to look and identify errors on the website, we also looked at the current number of backlinks pointing to the site.

Keyword Research

We identified lack of content on the site, our content writers created enough content to fit with googles latest algorithm expectations.

Content Writing

After speaking to the client, we filtered through a number of them to identify the best performing keywords for his business using our internal software.

Website Optimization

Using our software we are able to optimise each page of the website to the highest standards in line with google latest.

Gallery

Results

75%

CONVERSIONS

90%

ROI

95%

MORE TRAFFIC

100%

SUCCESS RATE